On-Demand Webinar

Why Marketo Scrapped the Annual Survey

Joan Burke, SVP, HR, Marketo

In 2014, as Marketo entered another year that promised a significant workforce increase, the company realized it needed to focus on helping employees thrive as things rapidly changed. To do that, they'd have to double down on measuring and monitoring employee engagement. The company's traditional method of measuring engagement—the annual survey—wasn't scalable as the workforce grew and was ineffective in reducing growing pains.

The company adopted software that surveys employees quarterly, to keep pulse on employee engagement, so they can take immediate action and track progress as it's made.

Watch the webinar, "Why Marketo Scrapped the Annual Survey—And Why You Should Too," today to hear Joan Burke, Senior Vice-President of Human Resources, discuss how Marketo helps their people thrive.